You’ve probably heard the old adage, “If you fail to plan, you plan to fail.” Everything you do in business should start with a plan. This is especially true of your marketing.
But how do you create a marketing plan that allows you to reach and help more people, and grow your practice, efficiently, ethically, and effectively?
Successful marketing involves getting the right message to the right market using the right media and methods. So, creating your marketing plan involves determining the prospective clients you’re targeting (the right market), what marketing messages will communicate with that market most effectively, and what media and methods are the best means of getting your message in front of that market.
All of this begins with determining, knowing, and understanding your target market.
In this STAR Training – part one of a three-part series designed to help you create an effective marketing plan – join Sean Armstrong as he takes you step by step through the process of determining precisely which prospective clients you should be targeting, including:
- How and why you need to select a niche to target (Hint: contrary to popular belief, you can actually grow your practice faster by selectively targeting fewer clients)
- Determining which prospective clients within a niche are best for your business and, hence, the ones to focus your efforts on reaching
- Understanding demographics, psychographics, and marketing by affinity, and how you can use these to select and reach the best clients possible
- Throwing out the idea of “an ideal client” in favor of using “avatars” to understand and better communicate with your prospective clients
- And much, much more!
Whether you’re just launching your practice or have been in business for years, it’s never too late to develop an effective marketing plan. And doing so begins with…
Targeting the Right Market
(Be sure to download the “Your Marketing Story” worksheet before the training so you can follow along and better understand your target market.)
Choosing a Niche Worksheet: