There’s no reason to be frightened of the competition. In fact, your “competitors” – if they can even be called that – are much more valuable than you think!
In this video, we’ll explore some of the many ways you can use competition, and your competitors, to your advantage, as well as why you should be glad your business faces competition in the first place.
Join us as we learn how to think about and properly value our competition… Doing so may become a cornerstone of your practice’s success.
While this video was previously recorded for a different training series, the information is both invaluable and timeless. We highly encourage you to watch this video and let us know your thoughts afterwards via the comments section below.
I liked this a lot. What about the thought of studying the competition for unmet needs to fill a niche not already filled.
That’s a great idea Sherrie. Although, I typically prefer to choose niches that have already been proven viable by the very fact of competitors’ existence, one should definitely study the competition and look for ways to improve their business models and/or offer other products/services that add value and serve clients’ unmet needs and desires.