You want to know how well your website is performing, right? And where prospective clients are coming from? And where your best clients are coming from?
Tracking the effectiveness of your website and your various online and offline marketing endeavors is critical when it comes to making sure your marketing is as efficient and successful as possible.
While there are other traffic and analytics software programs available on the market, few are as good as Google Analytics. And, given that Google Analytics is free, no other tool can beat its price!
If you’ve ever wondered whether PsychologyToday.com is more effective than GoodTherapy.org… If you’ve ever wondered whether you should be on Yelp or YellowPages.com… If you’ve ever wondered how many prospective clients are finding you via the search engines and what search phrases they’re using, Google Analytics can give you the answers.
The ability to track how well each page of your website is performing, as well as track your results based on specific traffic sources, is priceless. But just because Google Analytics is free doesn’t mean it won’t cost you A LOT of money if you don’t know how to set it up and use it correctly!
In this STAR Training, Sean Armstrong will walk you step by step through the process of setting up and mastering Google Analytics, including:
- Why your Google Analytics data is inaccurate and often flat out wrong
- How to use Google Analytics to see and act on trends
- How to install and setup Google Analytics the right way… the first time
- Understanding Google Analytics Reports, including the reports you need to be focusing on, why, and how often…
- And much, much more!
By the end of this training, you should be comfortable not only with installing and setting up Google Analytics on your own site, but also with knowing how to use Google Analytics to measure the performance of each of your online marketing, traffic, and referral sources, so you can cut off the losers and scale the winners.
Whether you’ve yet to install Google Analytics or have been using it for years, it’s never too late to make sure you’re…
Mastering Google Analytics