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Valuing Your Competition

Valuing Your Competition

What do you think of when you hear the word “competition?” For many therapists – in fact, for many business owners in general – just the word “competition” causes some tension, if not outright fear. But there’s nothing to fear...
The Value Optimization System

The Value Optimization System

This article has been a long time coming… All business owners – including psychotherapists – are at various levels of STUCK. There’s just so much to learn. Whether you’re just starting a private practice or have been in business for...
No Apology Required

No Apology Required

Celebrate Your Successful Practice and Please, No Apologies! I recently met with an MFT intern regarding marketing, and how to set up his private practice once he becomes licensed. He is unusual in several ways. First, because he was taking the initiative to talk to...

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