by Bea Armstrong | Jan 30, 2015 | Marketing Fundamentals
January is the month when I annually raise my fees. I have done so every year for the past 24, with the exception of 2009 when the recession hit. I raise them $5/session across my clientele. And I have to admit, even now, after all of this time and my work on...
by Bea Armstrong | Dec 1, 2014 | Marketing Fundamentals
“For each new morning with its light, For rest and shelter of the night, For health and food, For love and friends, For everything Thy goodness sends.” – “A Prayer of Thanksgiving” by Ralph Waldo Emerson From Life is a Gift: A Book for...
by Bea Armstrong | Oct 31, 2014 | Turn Prospects into Clients
Being Professional Means Being Real… Really!!! How we convey professionalism to our clients is a many-faceted and important topic. In the last issue of Therapy Marketing Monthly, I split that topic into two areas: passive and active professionalism. I referred...
by Bea Armstrong | Oct 31, 2014 | Marketing Fundamentals
Celebrate Your Successful Practice and Please, No Apologies! I recently met with an MFT intern regarding marketing, and how to set up his private practice once he becomes licensed. He is unusual in several ways. First, because he was taking the initiative to talk to...
by Bea Armstrong | Aug 28, 2014 | Turn Prospects into Clients
The first time you walk into a doctor’s office – especially if you are hurting and you really need his or her services – you are likely to remember the reception you got. If you were greeted immediately and warmly, that started the visit off well and...
